Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
A coalition of consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,” said Jeffrey Chester, of the Center for Digital Democracy.
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