Join us Sept. 14-16 in Miami to connect with top publishing leaders
A coalition of consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,” said Jeffrey Chester, of the Center for Digital Democracy.
More in Media
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.