9 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Short Takes: Privacy Groups on Snack Attack

A coalition of  consumer advocacy and privacy organizations filed a complaint with the Federal Trade Commission stating that PepsiCo and its subsidiary Frito-Lay  are targeting youth with branded entertainment that constitutes advertising. The complaint states that this constitutes deceptive advertising. “These companies are targeting youth with chips and sodas, using advertising that is masquerading as entertainment,”  said Jeffrey Chester, of the Center for Digital Democracy.

The FTC,  the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Department of Agriculture recently submitted proposed voluntary guidelines for food marketers in April that suggested limits on the way foods are marketed online and offline. The guidelines will not include marketing directed at children aged 12 to 17.

More in Media

AP makes its archive AI-ready to tap the enterprise RAG boom

It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,

Inside Reuters’ agentic AI video experiment 

Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.

shopping laptop

Shopify just became the biggest company to launch a Substack newsletter

Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.