Short Takes: Online Retailers Tool Up in Mobile

Though some marketers have been slow to embrace mobile, online retailers have actively invested in the channel over the past 12 months.

According to research by digital strategy firm Acquity Group, 37 percent of the top 500 online retailers now have mobile-specific sites, representing 210 percent growth from the 12 percent that did so in 2010.

They’re almost as bullish on the application front, with 26 percent owning a downloadable app for at least one platform, representing a 278 percent increase from the 7 percent that had one last year.

Given that 6.8 percent of all traffic now comes from non-desktop devices, per ComScore, that investment appears sensible. While marketers can afford to ramp up their mobile focus slowly, retailers don’t have that luxury. Users once shopped from their couches using laptops, but as they rapidly migrate to smartphones and tablet devices, it’s becoming essential for retailers to follow suit.

More in Media

Meta AI rolls out several enhancements across apps and websites with its newest Llama 3

Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.

Walmart rolls out a self-serve, supplier-driven insights connector

The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.