Analytics firm Ace Metrix released a study Wednesday of dotcom ads on TV and found that Google’s ads made the most positive impact with consumers. The company quizzed consumers on attributes of ads, such as relevance, desire, likeability, persuasion, watchability, information, and its ability to hold their attention.
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Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.