Analytics firm Ace Metrix released a study Wednesday of dotcom ads on TV and found that Google’s ads made the most positive impact with consumers. The company quizzed consumers on attributes of ads, such as relevance, desire, likeability, persuasion, watchability, information, and its ability to hold their attention.
“The main differences between the dotcom ads that performed well and those that performed poorly is the fact that Google tested,” said Peter Daboll, CEO of Ace Metrix.
Google is approaching TV advertising slowly. Unlike other major Web brands, Google has only been investing in TV ads for 2 years. Companies that fared poorly in the study, according to Daboll, did so out of a lack of business intelligence- at least about the true impact of ads on consumers.
Companies such as Go Daddy, Groupon and Living Social, according to Daboll, did poorly because of polarizing ads that wouldn’t have made it on air if the companies had done their research. All three “fail to realize” the powerful impact of a poorly-received ad on their brands.
Trending in
Most Read
More in Media
Why brands are bringing creators to the World Cup sidelines
July 2, 2026
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
July 2, 2026
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
July 1, 2026
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.