Bill Gross, a serial entrepreneur who tried to purchase Tweetdeck earlier this year before losing out to Twitter, has launched Chime.in, a revenue-sharing social site. The website offers users a “chimeline” that aggregates posts, photos and videos and organizes them according to topics, time posted and clicks. Top users are allowed to keep all of the advertising revenue from their pages if they are able to sell their own ads; they receive 50 percent of revenues if Chime.in places the ads for them.
This revenue model hasn’t worked very well in the past; in the ’90s, pay-to-surf models failed as did most pay-per-post startups. This time around, the landscape is different. Consumers are spending much of their day online, posting intimate details about brand preferences, their lifestyles and favorite content online and off. That’s highly valuable data, and consumers don’t receive anything for their freely posted content. Social media companies make billions off display ads, and in an era that has consumers becoming more accustomed to asserting their personal power, Chime.in might just have a chance.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.