Bill Gross, a serial entrepreneur who tried to purchase Tweetdeck earlier this year before losing out to Twitter, has launched Chime.in, a revenue-sharing social site. The website offers users a “chimeline” that aggregates posts, photos and videos and organizes them according to topics, time posted and clicks. Top users are allowed to keep all of the advertising revenue from their pages if they are able to sell their own ads; they receive 50 percent of revenues if Chime.in places the ads for them.
This revenue model hasn’t worked very well in the past; in the ’90s, pay-to-surf models failed as did most pay-per-post startups. This time around, the landscape is different. Consumers are spending much of their day online, posting intimate details about brand preferences, their lifestyles and favorite content online and off. That’s highly valuable data, and consumers don’t receive anything for their freely posted content. Social media companies make billions off display ads, and in an era that has consumers becoming more accustomed to asserting their personal power, Chime.in might just have a chance.
More in Media
Future plc CFO stepping down as company reports revenue declines and new two-year investment plan
Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.- based media company reported declining revenues and a new two-year investment plan to get back to growth.
Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation
In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.