- Security breach: a hacker infiltrated online marketer Epsilon, which controls the customer email databases for U.S. companies, from banks and retailers to student-testing organizations. Customers of effected companies have been warned via email about the data breach. Reuters
- AmEx is launching an analytics tool in the UK to help businesses harness their data for strategic growth plans. MarketingWeek
- Bloomberg opened up NYC’s data to tech entrepreneurs so that they could compete to create the best new web and mobile apps that would use the data in cool and useful ways. The $10,000 grand prize went to Roadify, an app that sends alerts about subway, bus, and driving conditions. CNN
- Swiss courts ruled against Google’s Street View map service in Switzerland, saying that the services infringes on privacy. WSJ
- A grand jury investigation is looking into smartphone apps that shared personal data without the users’ knowledge or permission. Fast Compnay
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.