Short Takes

 

  • Security breach: a hacker infiltrated online marketer Epsilon, which controls the customer email databases for U.S. companies, from banks and retailers to student-testing organizations. Customers of effected companies have been warned via email about the data breach.  Reuters
  • AmEx is launching an analytics tool in the UK to help businesses harness their data for strategic growth plans. MarketingWeek
  • Bloomberg opened up NYC’s data to tech entrepreneurs so that they could compete to create the best new web and mobile apps that would use the data in cool and useful ways. The $10,000 grand prize went to Roadify, an app that sends alerts about subway, bus, and driving conditions. CNN
  • Swiss courts ruled against Google’s Street View map service in Switzerland, saying that the services infringes on privacy. WSJ
  • grand jury investigation is looking into smartphone apps that shared personal data without the users’ knowledge or permission. Fast Compnay
https://digiday.com/?p=5510

More in Media

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform

Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications. 

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.

Why publishers are preparing to federate their sites

The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.