9 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Short Takes

 

  • Think about data segmentation in a new way. BusinessWeek
  • More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
  • Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
  • Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
  • What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek

More in Media

AP makes its archive AI-ready to tap the enterprise RAG boom

It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,

Inside Reuters’ agentic AI video experiment 

Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.

shopping laptop

Shopify just became the biggest company to launch a Substack newsletter

Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.