Short Takes

 

  • Think about data segmentation in a new way. BusinessWeek
  • More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
  • Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
  • Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
  • What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek
https://digiday.com/?p=1125

More in Media

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged.

Media Briefing: Publishers’ H1 pulse check on ad spend in digital media

Publishers share which ad categories are up — or not — so far in 2024.

How Time’s collectible covers make the case for a print comeback

Time’s bookazine business and collectible covers are helping maintain profitability in print at a time of decline.