Short Takes


  • Think about data segmentation in a new way. BusinessWeek
  • More targeted ads coming your way: Omnicon is making deals with AOL, Yahoo, and Microsoft to get access to the companies’ consumer data. FT
  • Testing is an indispensable part of being an agile marketer, so get your test on. ClickZ
  • Obama administration is pushing a “privacy bill of rights” to protect people from intrusive data gathering practices. WSJ
  • What makes a good social media analytics tool? Seth Grimes offers six points of assessment. InformationWeek

More in Media

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations.

News publishers hesitate to commit to investing more into Threads next year despite growing engagement

News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.

privacy sandbox

WTF is Google’s Protected Audience?

FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.