Thousands of pages of September issues landed on newsstands this week with a thud.
For brands and retailers advertising in the issue, it’s the fashion equivalent to the Super Bowl. But as readership of print magazines declines and online content and mobile apps jockey for attention alongside the monthly print issues, advertisers are being forced to adapt. However, the move from traditional print advertising to dynamic, digitally infused advertising has been slow, and in 2016, it shows.
To read the rest of this story, please visit Glossy.
More in Media
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
AI podcast experiments march on with Forbes’ new daily audio briefing
Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.