Insights from CTV leaders at Dentsu, Horizon Media and more
Thousands of pages of September issues landed on newsstands this week with a thud.
For brands and retailers advertising in the issue, it’s the fashion equivalent to the Super Bowl. But as readership of print magazines declines and online content and mobile apps jockey for attention alongside the monthly print issues, advertisers are being forced to adapt. However, the move from traditional print advertising to dynamic, digitally infused advertising has been slow, and in 2016, it shows.
To read the rest of this story, please visit Glossy.
More in Media
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.