Say Media continued its efforts to remake itself from ad network into a new-style digital media company with the acquisition of home design blog Remodelista.
Troy Young, president of Say Media, said the company would acquire 40-50 sites over the next few years, while launching an undetermined number of its own along the lines of XOJane.
“The formula is to find people really connected to the community where they have a real authentic point of view,” he said.
Remodelista is run by a quartet of design bloggers. The site was begun four years ago. According to Quantcast, it attracts about 175,000 visitors per month, about 128,000 of which are from the U.S.
The jury is still out on whether Say can build that kind of audience on its own. XOJane is still new. Young notes that posts regularly get more than a dozen comments, with some reaching the hundreds. It remains too small for Quantcast to measure it.
“This isn’t Glam,” Young said, referring to the women-focused ad network. “We’re really interested in people who are authentic.”
More in Media
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.
Why 1440 is evolving from a newsletter company to a destination of explainers
Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.