Join us Sept. 14-16 in Miami to connect with top publishing leaders
Say Media continued its efforts to remake itself from ad network into a new-style digital media company with the acquisition of home design blog Remodelista.
Troy Young, president of Say Media, said the company would acquire 40-50 sites over the next few years, while launching an undetermined number of its own along the lines of XOJane.
“The formula is to find people really connected to the community where they have a real authentic point of view,” he said.
Remodelista is run by a quartet of design bloggers. The site was begun four years ago. According to Quantcast, it attracts about 175,000 visitors per month, about 128,000 of which are from the U.S.
The jury is still out on whether Say can build that kind of audience on its own. XOJane is still new. Young notes that posts regularly get more than a dozen comments, with some reaching the hundreds. It remains too small for Quantcast to measure it.
“This isn’t Glam,” Young said, referring to the women-focused ad network. “We’re really interested in people who are authentic.”
More in Media
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.
Location data fuels mall giant Simon’s new pitch to advertisers
Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.
Why brands are turning to older creators for authenticity AI can’t fake
Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.