Each day we bring you the five most important stories in digital media and marketing from around the Web.
Twitter Ads in the Stream?: Facebook ad chief Carolyn Everson says it isn’t 1 percent there with its ad product. If that’s the case, Twitter must be scraping along at click-through rate level, about .01 percent. Twitter’s understandably put the user experience first. Yet advertisers will need more from it to run large campaigns. The FT reports that Everson’s Twitter counterpart, Adam Bain, is telling advertisers it will soon push ads directly into users’ stream of updates. This will make promoted tweets far more prominent than how they currently only show in response to searches. The FT also reports Twitter plans to finally roll out promised enhanced tools for companies using the platform. Curiously the report also mentions Twitter doing a daily deals service, something it has already tried and which didn’t work. The report has already brought up the inevitable TechCrunch post of a “user revolt” in response to ads in their sacred timeline. My guess: won’t happen. FT
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.