Reading List: What Twitter and Facebook Can Learn From MySpace
Each day we bring you the five most important stories in digital media and marketing from around the Web.
Twitter Ads in the Stream?: Facebook ad chief Carolyn Everson says it isn’t 1 percent there with its ad product. If that’s the case, Twitter must be scraping along at click-through rate level, about .01 percent. Twitter’s understandably put the user experience first. Yet advertisers will need more from it to run large campaigns. The FT reports that Everson’s Twitter counterpart, Adam Bain, is telling advertisers it will soon push ads directly into users’ stream of updates. This will make promoted tweets far more prominent than how they currently only show in response to searches. The FT also reports Twitter plans to finally roll out promised enhanced tools for companies using the platform. Curiously the report also mentions Twitter doing a daily deals service, something it has already tried and which didn’t work. The report has already brought up the inevitable TechCrunch post of a “user revolt” in response to ads in their sacred timeline. My guess: won’t happen. FT
Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.