Secure your place at the Digiday Publishing Summit in Vail, March 23-25
On Monday, Vox Media’s smallest property, fashion and shopping site Racked, started shifting its focus to its newsletter and Facebook channel. It was an acknowledgment that people are increasingly finding news and information in their in-boxes and on social media.
While also getting a website and logo facelift, the site is making the articles and videos featured in its newsletter and social platforms shoppable. In addition, Racked is bolstering its video operations, like many other publishers, motivated by the ad dollars that video is increasingly attracting. Video ad spend in the U.S. is expected to reach $28 billion in 2020, up from $9.9 billion last year, according to e-Marketer.
Visit Glossy.co for the story.
Image via Racked.
More in Media
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.