Last chance to save on Digiday Publishing Summit passes is February 9
On Monday, Vox Media’s smallest property, fashion and shopping site Racked, started shifting its focus to its newsletter and Facebook channel. It was an acknowledgment that people are increasingly finding news and information in their in-boxes and on social media.
While also getting a website and logo facelift, the site is making the articles and videos featured in its newsletter and social platforms shoppable. In addition, Racked is bolstering its video operations, like many other publishers, motivated by the ad dollars that video is increasingly attracting. Video ad spend in the U.S. is expected to reach $28 billion in 2020, up from $9.9 billion last year, according to e-Marketer.
Visit Glossy.co for the story.
Image via Racked.
More in Media
Q&A: Nikhil Kolar, vp Microsoft AI scales its ‘click-to-sign’ publisher AI content marketplace
What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing how pricing, access and compensation might work as usage grows.
A running list of publisher lawsuits targeting Google’s ad tech practices
Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.
From vibes to data: Why some brands use predictive tech to vet creators
Brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies.