Connect with execs from Axios, The New York Times, Paramount and more.
On Monday, Vox Media’s smallest property, fashion and shopping site Racked, started shifting its focus to its newsletter and Facebook channel. It was an acknowledgment that people are increasingly finding news and information in their in-boxes and on social media.
While also getting a website and logo facelift, the site is making the articles and videos featured in its newsletter and social platforms shoppable. In addition, Racked is bolstering its video operations, like many other publishers, motivated by the ad dollars that video is increasingly attracting. Video ad spend in the U.S. is expected to reach $28 billion in 2020, up from $9.9 billion last year, according to e-Marketer.
Visit Glossy.co for the story.
Image via Racked.
More in Media
Media Briefing: Declared ‘good bots,’ mixed-use crawlers, gray scrapers – how AI accesses publisher content
The Cloudflare’s latest AI settings reshape how compliant crawlers behave, yet the biggest leakage for publisher content remains a gray scraping economy that doesn’t bother to play by those rules.
In Graphic Detail: The state of streaming highlights the power of creators
“Just Chatting” is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators
Hot Ones creator Sean Evans on YouTube vs. TV, the interview boom and what comes next
Hot Ones host and TIME 100 top creator Sean Evans chats about the creator economy’s past, present, and future