Last chance to save on Digiday Publishing Summit passes is February 9
On Monday, Vox Media’s smallest property, fashion and shopping site Racked, started shifting its focus to its newsletter and Facebook channel. It was an acknowledgment that people are increasingly finding news and information in their in-boxes and on social media.
While also getting a website and logo facelift, the site is making the articles and videos featured in its newsletter and social platforms shoppable. In addition, Racked is bolstering its video operations, like many other publishers, motivated by the ad dollars that video is increasingly attracting. Video ad spend in the U.S. is expected to reach $28 billion in 2020, up from $9.9 billion last year, according to e-Marketer.
Visit Glossy.co for the story.
Image via Racked.
More in Media
Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
Cloudflare’s Human Native acquisition signals a new content economy for publishers
While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy.
TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty
TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.