Seven passes left to attend the Digiday Publishing Summit
“A personal data ecosystem will emerge, and it will come from start-ups and businesses interested in a middle road, not the extreme. I don’t think that advertisers really want our personal data, they want the characteristics about us. How do you get those characteristics about us- you need data stockers. We are saying to tracking companies why not work with us, the consumers, and get better data” – Mary Hodder, a veteran Silicon Valley technologist and founder of Dabble.com.
More in Media
Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency.
LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.
Team hires, studio rental fees: The hidden costs of creators
As creators become mainstream celebrities, they’ve started to incur more under-the-surface costs and fees, much like any media business.