Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
“A personal data ecosystem will emerge, and it will come from start-ups and businesses interested in a middle road, not the extreme. I don’t think that advertisers really want our personal data, they want the characteristics about us. How do you get those characteristics about us- you need data stockers. We are saying to tracking companies why not work with us, the consumers, and get better data” – Mary Hodder, a veteran Silicon Valley technologist and founder of Dabble.com.
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.