“A personal data ecosystem will emerge, and it will come from start-ups and businesses interested in a middle road, not the extreme. I don’t think that advertisers really want our personal data, they want the characteristics about us. How do you get those characteristics about us- you need data stockers. We are saying to tracking companies why not work with us, the consumers, and get better data” – Mary Hodder, a veteran Silicon Valley technologist and founder of Dabble.com.
More in Media
Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.
Publishers see double-digit growth from The Trade Desk’s OpenPath, but volatility remains
Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”
Time pitches GEO insights into a new brand offering
Time is turning its AI insights into a new product, selling branded content to shape how brands are talked about inside AI-generated answers.