Expectations for Facebook are reaching stratospheric proportions. TechCrunch reported that shares of the company on the secondary market are now trading at $34, giving the company an $84 billion implied valuation. It’s tricky to extrapolate valuations of companies that only sell a small sliver of its shares, but the nonetheless it’s clear that Facebook will have one of the largest initial public offerings in history when it goes that route. Michael Lazerow, CEO of Buddy Media, a platform for brands on Facebook, believes this is just the beginning. He says Facebook will become one of the most valuable companies in the world. By his math, if Facebook matched Yahoo’s relatively low $7 annual revenue per use, it would generate $4.5 billion in revenue. Let’s say it matches Google’s $22 in revenue per user and grows to 1 billion users. That would be a staggering $22 billion in revenue per year.
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With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
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Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
