Expectations for Facebook are reaching stratospheric proportions. TechCrunch reported that shares of the company on the secondary market are now trading at $34, giving the company an $84 billion implied valuation. It’s tricky to extrapolate valuations of companies that only sell a small sliver of its shares, but the nonetheless it’s clear that Facebook will have one of the largest initial public offerings in history when it goes that route. Michael Lazerow, CEO of Buddy Media, a platform for brands on Facebook, believes this is just the beginning. He says Facebook will become one of the most valuable companies in the world. By his math, if Facebook matched Yahoo’s relatively low $7 annual revenue per use, it would generate $4.5 billion in revenue. Let’s say it matches Google’s $22 in revenue per user and grows to 1 billion users. That would be a staggering $22 billion in revenue per year.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
