Digiday+ Member Article

Publishers declaring a “pivot to video” has become so cliche to be a joke. The reasoning is trotted out anytime a publisher refocuses its business — and cuts editorial staff. In the past 18 months, the following digital media companies have announced a variance on the pivot to video:

  • April 2016: Mashable cuts staff to focus on video
  • February 2017: Bleacher Report cuts 50, says focus is on video
  • April 2017: ESPN cuts writers, focus returns to video
  • June 2017: Vocativ eliminates its edit staff to focus on video
  • June 2017: Fox Sports cuts writers, emphasizes video
  • June 2017: MTV News overhauls digital strategy to center on video

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