Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners

Together these themes highlight a shift toward campaigns that are immersive, personal and universally resonant.

For instance, Ben Goodwin, co-founder and CEO of Olipop, has redefined soda by creating a functional alternative with low sugar and high fiber that supports digestive health — earning the award for Founder of the Year, a new category for 2025.

Under his leadership, the brand reached between $400 million and $450 million in revenue in 2024, achieved profitability, and secured a $1.85 billion valuation. Now sold in over 50,000 retail locations, Olipop has become the most widely adopted functional soda, with 25% adoption among Gen Z consumers and a presence in major arenas, convenience stores and cultural events nationwide.

Digitas secured the award for Best Collaboration for its efforts in joining forces with Flonase and Shondaland to tap into Bridgerton’s cultural moment and the fan obsession with #Polin. From the collaboration came a 90-second spot set in the show’s Regency-era world, where characters struggle with allergies but relief remains centuries away.

Dropped on social media ahead of the show’s season premiere, the ad was mistaken by some fans for a trailer. The campaign generated nearly 300 million impressions, boosted Flonase favorability and consideration by 29 points each, and proved a healthcare brand could spark genuine buzz in pop culture.

Front Office Sports partnered with Nuveen on Bobby Bonilla Day to spotlight the long-term value of financial planning through the lens of one of baseball’s most famous contracts. The strategy resulted in Front Office Sports winning this year’s award for Best Branding Campaign B2B.

By reframing Bonilla’s deferred deal as a lesson in guaranteed income, the campaign humanized retirement planning and connected with sports and business audiences alike. Distributed across YouTube, LinkedIn, Instagram and X, the content delivered more than 19 million impressions and 124,000 engagements, while the hero video surpassed 10 million views, positioning Nuveen as a relatable voice on dependable financial solutions.

All in all, this year’s winners showcase the range of innovation driving brand storytelling and consumer connection, setting a new standard for how audiences connect with brands.

Explore all the 2025 Digiday Awards winners below.

Agency Executive of the Year
Monica Tailor, McCann Content Studios

Best AI Tool – NEW
Flight Control Copilot: Agentic AI + Omnichannel Advertising

Best Audio Campaign
Pfizer’s Science Will Win Podcast – Season 4

Best Branding Campaign B2B
“The Big Deal” presented by Front Office Sports x Nuveen

Best Branding Campaign B2C
Pluto TV “Feel the Free”

Best Collaboration
Publicis & Shondaland Make Flonase Talk Of The Ton

Best Cookieless Identification Technology – NEW
Intent IQ: Empowering Buy-Side & Sell-Side Simultaneously

Best Creative
BBC StoryWorks x HONOR – Honor the Challenger

Best Data Management Platform – NEW
Revry & IndiCue – Launch of PrismRiot Multicultural DMP

Best E-Commerce Strategy
Kevel x MC Sonae: Powering Game-Changing E-Commerce Media

Best Event
Boardroom Talks Live with Bose

Best Experiential Campaign
Avalanche9000 Marketing Campaign

Best Gaming/Esports Campaign
Ally – Tee Time Speedrun

Best In-Game Advertising Strategy
Hearts & Science x Warner Bros: Beetlejuice, Beetlejuice

Best Multi-Platform Campaign
Hearts & Science x Warner Bros – Beetlejuice, Beetlejuice

Best Partnership
Moose Toys & Gamefam: #1 Multigame Toy Campaign on Roblox

Best PR Campaign
PEPPA PIG “PIG Changes”

Best Product Launch Campaign
Palo Alto Networks – Product Launch of This is Precision AI™

Best Search Campaign
Critical Mass & First Command: Winning the Content War

Best Use of AI
How Monks’ AI Helped Headspace Deliver Joy and Reduce Stress

Best Use of Emerging Tech – NEW
Tripadvisor’s Doorway to Abu Dhabi

Best Use of Influencer Marketing
Google Pixel x HBO MAX The White Lotus

Best Use of Retail Media
Android In-Store Retail Media by T-Mobile

Best Use of Social
John Deere – The Search for Chief Tractor Officer

Best Use of Video
Hasbro/TheSoul – TRANSFORMERS ONE: NEW ADVENTURES

Campaign of the Year – NEW
billups for e.l.f Beauty’s Change the Board Game / SMD

Founder of the Year- NEW
Ben Goodwin, Cofounder, CEO, and Formulator of OLIPOP

Leader of the Year
Katherine Freeley, Boehringer Ingelheim

Marketing Executive of the Year
Allison Stransky is CMO at Samsung Electronics America

Most Committed to Sustainability
Aquent / All in on Earth

Most Innovative Agency
New Engen

Most Innovative Brand
Manychat: Because Burnout isn’t a Business Strategy

Most Innovative Publisher
Morning Brew Inc.

Most Innovative Technology Platform
DeepIntent Cortex – The Next Generation Healthcare DSP

Technology Executive of the Year – NEW
Raina Moskowitz Ushers in New Era of Innovation at TKWW

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