A recent study by Performics found that mobile paid search is now 11 percent of mobile impressions and that tablets provide 13 percent of that total. Despite the popularity of mobile browsing, marketing budgets specifically dedicated to mobile trail that of online and social media, but that is simply part of the industry’s natural growing pains.
“I don’t see mobile being any different than any other of the evolutionary lags,” said Daina Middleton, CEO of Performics, which is part of Publicis Groupe. “Originally there was a lag to “being online” (by brands). There was a lag to social, now we have a lag to mobile. Brands have been doing the same thing for 60 years and old habits are hard to break. All of the tools that we use, the way we measure is based on the old broadcasting model.”
-
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
-
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
-
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
-
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
