A recent study by Performics found that mobile paid search is now 11 percent of mobile impressions and that tablets provide 13 percent of that total. Despite the popularity of mobile browsing, marketing budgets specifically dedicated to mobile trail that of online and social media, but that is simply part of the industry’s natural growing pains.
“I don’t see mobile being any different than any other of the evolutionary lags,” said Daina Middleton, CEO of Performics, which is part of Publicis Groupe. “Originally there was a lag to “being online” (by brands). There was a lag to social, now we have a lag to mobile. Brands have been doing the same thing for 60 years and old habits are hard to break. All of the tools that we use, the way we measure is based on the old broadcasting model.”
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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
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Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
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How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
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NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
