Digiday+ Member Article

Another big sales reorganization at Condé Nast shows that legacy media is still trying to figure out a path forward as ad dollars shift from print to digital.

In this latest move, the luxe publisher behind titles like Vogue and Vanity Fair pushed further into a category-sales approach it began adopting two years ago when it replaced individual title publishers with group publishers. With this reorg, Condé Nast went from five to three divisions, led by a chief business officer who will lead ad category sales for the entire company and consumer revenue for the titles in their respective divisions.

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