![](https://digiday.com/wp-content/uploads/sites/3/2012/08/KelloggsSpecialKChocolateyDelightcereal_8093.jpeg?w=600&h=579&crop=1)
Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.
https://vimeo.com/62035375
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