Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.
https://vimeo.com/62035375
More in Media
How publishers are choosing which LLMs to use
Publishers are prioritizing ease of integration when it comes to choosing which LLMs to use to build products and features powered by generative AI technology.
Remote work is now the top requested workplace accommodation
It comes as more major companies shift away from the hybrid arrangements they were in last year, and are requiring staff to work from offices five days a week.
Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.