PARTNER: Kellogg Masters One Key Strategy

Before [x+1] CEO John Nardone went digital, he was a brand manager for Pepsi, where he learned the basics of big brand marketing. Watch this one-and-half minute video to find out what brand marketing skill digital marketers must master and how Kellogg is doing it like no one else.

https://vimeo.com/62035375

More in Media

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.

Inside Expedia’s year-long partnership with mega creator IShowSpeed

Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.

Mega creators find that their personalities alone aren’t scalable as standalone businesses

Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.