The rise of programmatic advertising has brought about more data and technology that better matches buyers and sellers, forcing brands, agencies and publishers to rethink traditional ad-buying methods. As they do, common questions arise: How will agencies tackle the duplication problem in programmatic buying and selling? What will be the ultimate impact on display advertising?
Join us at the Digiday Exchange Summit, Sept. 18-20, in Austin, Texas, to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying. You will hear from:
- Kellogg’s Bob Arnold and Zappos’ Lisa Archambault for the brand perspective on how they are organizing for programmatic;
- Media Kitchen’s Barry Lowenthal on rethinking the inefficiencies that agencies currently struggle; and
- Deutsch’s Anush Prabhu on how the future of modern advertising is about the data output.
Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to directly confronting thorny issues to spur honest conversation. We combine that with ample networking opportunities with speakers and attendees alike, where the conversation continues.
More in Media
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.