The rise of programmatic advertising has brought about more data and technology that better matches buyers and sellers, forcing brands, agencies and publishers to rethink traditional ad-buying methods. As they do, common questions arise: How will agencies tackle the duplication problem in programmatic buying and selling? What will be the ultimate impact on display advertising?
Join us at the Digiday Exchange Summit, Sept. 18-20, in Austin, Texas, to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying. You will hear from:
- Kellogg’s Bob Arnold and Zappos’ Lisa Archambault for the brand perspective on how they are organizing for programmatic;
- Media Kitchen’s Barry Lowenthal on rethinking the inefficiencies that agencies currently struggle; and
- Deutsch’s Anush Prabhu on how the future of modern advertising is about the data output.
Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to directly confronting thorny issues to spur honest conversation. We combine that with ample networking opportunities with speakers and attendees alike, where the conversation continues.
More in Media
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.