We’re in an entrepreneurial age, or so it seems. There are startups everywhere nowadays, thanks to the low cost to starting a company and easy financing that remains for many. There is also a cultural factor. Silicon Valley is no longer a place, but a mindset and an aspiration. It’s a symbol of striking it rich from a great idea. But is it what it seems? Longtime Silicon Valley journalist Tom Foremski senses that all is not right with the current startup boom, pointing out that many “successful” startups never really go anywhere, but instead are acquired by the giants of the Valley for their engineering resources.
Silicon Valley’s dirty little secret is that the startup boom is mostly a disguised jobs fair that directly benefits the big corporations. Occasionally, an innovative startup makes it past this stage but it has to be so bad that no one wants it — not even for its team. It’s from among those ugly ducklings that the swans of the new age emerge: Facebook, Google, Twitter, Yahoo and others — no one wanted them at first, then they couldn’t get enough of them.
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The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.