Join us Sept. 14-16 in Miami to connect with top publishing leaders
As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products. Building off its niche in finance and investing, IAC-owned Investopedia Tuesday launched its own financial education academy with on-demand courses. To the company, the educational space is a good fit because competitors don’t focus on finance, and Investopedia can organically generate interest based on the strength of the brand. David Siegel, the company’s CEO, said future plans for the school include an online MBA, in conjunction with an educational institution.
Read the full story on tearsheet.co
More in Media
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.
Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
The winners and losers of YouTube’s view count and monetization overhaul
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?