Introducing Digiday Changemakers, honoring those modernizing media and marketing
Welcome to the Digiday Changemakers, 50 people who are making media and marketing more modern.
This is our first list, published in the new issue of Digiday magazine, which is part of the Digiday+ membership program. The idea behind Changemakers is to recognize those in media and marketing who are making change happen on a daily basis. We wanted to get beyond the same names and faces that appear on most lists.
Like any list, our criteria was not scientific. We relied on our reporting of change in media and marketing to find a diverse group of people focused on modernization. Importantly we did not simply emphasize tech, since we believe the modernization of media and marketing goes far beyond mastering digital techniques.
From the world of marketing, we are recognizing everyone from marketing executive at Adidas and GE, to the activists keeping brands woke, to fashion entrepreneurs.
In media, we are recognizing the product whiz at Quartz and The Washington Post; the head of BuzzFeed’s blockbuster food spinoff Tasty; and the Teen Vogue writer who introduced us to gaslighting.
We tried to cast our list as far as our coverage. That’s why you’ll see names from Europe but not Asia. In time, we plan to make Changemakers more global. We are happy that our group is majority female, but we have more work to do, admittedly, on people of color.
We would love to hear your feedback. Listen to our podcast, where I discuss how we picked this year’s list of changemakers, along with co-executive editors Shareen Pathak and Lucia Moses.
And please consider joining us at our Changemakers event on June 7 in New York City. All Digiday+ members are welcome to join us. Become a member today to join us.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.