Insights from CTV leaders at Dentsu, Horizon Media and more
Instagram looks completely different.
The Facebook-owned photo sharing app unveiled a brand-new logo today, along with a refreshed interface, in its most dramatic redesign since it debuted five years ago. “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” Instagram said in a blog post.
The brightly colored logo is a stark contrast from the new black-and-white internal design, which has been leaking out to users over the past few weeks. Both designs imitate Apple’s iOS 7 redesign that showcases flatter lines and brighter colors.
Instagram’s redesign is rolling out to its family of apps, including Layout, Hyperlapse and Boomerang. The redesign is available to download immediately.
Data from Brandwatch indicates that more people like the overall redesign, but don’t like the new logo. Of the 12,000 mentions online 58 percent are positive and 42 percent are trending negative.
More in Media
Digiday+ Research: Publishers pull back their dependence on digital revenue
After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.
LinkedIn makes it easier for creators to track performance across platforms
Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?