Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
It might seem like applications have been around forever, but it’s only been a couple years since Apple rolled out the App Store. A Mobile Posse survey found most people use music apps, followed by games, social, business/productivity and discount. Perhaps more interesting, the poll found pretty rudimentary discovery methods, with far more users finding out about apps on their mobile phone home screens rather than than in an app store. The survey is based on 100,000 responses. Conclusion: for all the talk of the marketing might of app stores, they don’t appear to be that effective for consumers. See all of the findings below.
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.