Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
It might seem like applications have been around forever, but it’s only been a couple years since Apple rolled out the App Store. A Mobile Posse survey found most people use music apps, followed by games, social, business/productivity and discount. Perhaps more interesting, the poll found pretty rudimentary discovery methods, with far more users finding out about apps on their mobile phone home screens rather than than in an app store. The survey is based on 100,000 responses. Conclusion: for all the talk of the marketing might of app stores, they don’t appear to be that effective for consumers. See all of the findings below.
More in Media
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
What we’ve learned from the creator snafus at this year’s US Open
Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.