The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Daily deals were a popular gift choice this holiday season. According to data from TIPPR, a group buying site and platform, 90 percent of holiday shoppers said they were likely to purchase a daily deal as a gift.
When it comes to what kind of daily deals people want, it turns out people want experiences rather than goods. Eighty percent of popular deals were those offering food, entertainment, or health and beauty services. From Black Friday to Cyber Monday 97 percent of spending was on arts and entertainment.
While the daily deals industry certainly benefited from the holiday season, daily deals still only make up a very small portion of the upwards of $32 billion e-commerce industry.
See the full infographic from TIPPR below.
More in Media
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.
How a fashion creator turned audience demand into a 500+ client styling business
A creator with a fashion merchandising degree speaks on her quest to diversify revenue fast, from styling to sweat equity investment.
Forbes looks to Google AI pilot for insights as publishers seek value beyond the click
Forbes has joined Google’s paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.