The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Daily deals were a popular gift choice this holiday season. According to data from TIPPR, a group buying site and platform, 90 percent of holiday shoppers said they were likely to purchase a daily deal as a gift.
When it comes to what kind of daily deals people want, it turns out people want experiences rather than goods. Eighty percent of popular deals were those offering food, entertainment, or health and beauty services. From Black Friday to Cyber Monday 97 percent of spending was on arts and entertainment.
While the daily deals industry certainly benefited from the holiday season, daily deals still only make up a very small portion of the upwards of $32 billion e-commerce industry.
See the full infographic from TIPPR below.
More in Media
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO’s five-month term in office.
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.