Infographic: People Want Daily Deal Experiences

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.

Daily deals were a popular gift choice this holiday season. According to data from TIPPR, a group buying site and platform, 90 percent of holiday shoppers said they were likely to purchase a daily deal as a gift.

When it comes to what kind of daily deals people want, it turns out people want experiences rather than goods. Eighty percent of popular deals were those offering food, entertainment, or health and beauty services. From Black Friday to Cyber Monday 97 percent of spending was on arts and entertainment.

While the daily deals industry certainly benefited from the holiday season, daily deals still only make up a very small portion of the upwards of $32 billion e-commerce industry.

See the full infographic from TIPPR below.

https://digiday.com/?p=1313

More in Media

diverse organization gif

Could chief diversity officers tackle companies’ growing AI decisions?

People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot

Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.

Google mouse

Media Briefing: For some publishers, Google referral traffic is down

For a couple of publishers, referrals from Google are down upwards of 60%.