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Tumblr has been getting a lot of attention in the industry for lately (and a good amount of coverage from Digiday) for being the new cool kid on the block in the blogging, publishing and social media worlds. Except now there’s a new kid in town. Enter: Pinterest, a visual social bookmarking platform.
What’s interesting is Pinterest is gaining steam not through the usual route of stereotypical early adopters. Pinterest isn’t really the new cool kid on the block, it’s more like the cool, artsy, DIY-loving lady on the block. While Tumblr’s users skew young, according to data from Comscore, the majority of Pinterest users fall into the age-range of 25-44. Also, two thirds of Pinterest users are female. Tumblr has a more gender-balanced audience, with 47.9 percent females and 52.1 percent males.
See the full data below.
In graphic detail: Publishers’ full year 2022 earnings
Looking back at 2022, the hits to publishers' revenue were partially staunched, but by the end of the year nearly all areas of the business felt the impact of the economic downturn.
‘It has to be built in’: How agencies strive to advance their diversity goals
There often is no blueprint for diversity in the corporate world, and many initiatives at media agencies have been works in progress over the last few years.
Publishers tout generative AI opportunities to save and make money amid rough media market
Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market.
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
Digiday+ Research: Video ads are a growing business for publishers large and small
Video advertising's potential rings most true among small publishers, while data points to video advertising already reaching its potential among large publishers — but also not, at the same time.
How The Guardian’s Luis Romero is selling the legacy U.K. publication in the U.S.
The Guardian U.S.'s Luis Romero is working to grow the U.K.-based publishers' ad business in North America while combating the pervasive brand safety problem facing all news publishers.