According to data from eMarketer, Constant Contact and Chadwick Martin Bailey, out of the approximate 20 million-plus U.S. Twitter users, 21 percent follow brands. That’s not such a small number, so brands better pay attention to Twitter. Of the 21 percent of respondents who said they follow brands on Twitter, 36 percent follow 1-2 brands, 28 percent follow 3-4, 16 percent follow 5-9, and 21 percent said they follow 10 or more brands. Why do these people follow brands? The top response at 64 percent was that they were already customers of the brand, and the second most cited reason at 48 percent was to get discounts. It’s pretty surprising that discounts weren’t the number one reason. What’s more is that 50 percent said that they were more likely to buy a brand’s products after following it on Twitter. That means, brands, you better get on top of your Twitter accounts and make sure you are engaging with and rewarding your loyal followers.
-
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
-
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
-
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
-
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
-
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
