According to data from eMarketer, Constant Contact and Chadwick Martin Bailey, out of the approximate 20 million-plus U.S. Twitter users, 21 percent follow brands. That’s not such a small number, so brands better pay attention to Twitter. Of the 21 percent of respondents who said they follow brands on Twitter, 36 percent follow 1-2 brands, 28 percent follow 3-4, 16 percent follow 5-9, and 21 percent said they follow 10 or more brands. Why do these people follow brands? The top response at 64 percent was that they were already customers of the brand, and the second most cited reason at 48 percent was to get discounts. It’s pretty surprising that discounts weren’t the number one reason. What’s more is that 50 percent said that they were more likely to buy a brand’s products after following it on Twitter. That means, brands, you better get on top of your Twitter accounts and make sure you are engaging with and rewarding your loyal followers.
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Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
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Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
