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Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
November 13, 2025
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.
When bots look like buyers: agentic traffic causing new publisher headaches
November 12, 2025
The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend.
Job cuts hit 22-year October high as retail layoffs from Amazon to Target mount ahead of holidays
November 11, 2025
Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to Challenger, Gray & Christmas.