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Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
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Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
July 19, 2024
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
July 18, 2024
Publishers check in on their programmatic businesses.