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Facebook’s new views metric has little impact on social strategy, publishers say
November 26, 2024
Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
November 25, 2024
This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
AI Briefing: Inside Accenture and Nvidia’s plan to scale AI agents for enterprise business
November 25, 2024
Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions.