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WTF is sell-side decisioning?
June 12, 2025
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
June 12, 2025
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
Epic aims to boost originality in Fortnite’s creator ecosystem
June 10, 2025
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.