Today I saw a list of DIY home remedies that includes such ideas as Listerine helps cure dandruff and wearing socks soaked in egg whites reduces fevers. I want to meet the first person who tried either of these (well, maybe I don’t). For now, here are today’s links:
Imitation is always said to be the highest form of flattery, and now we’re seeing this proven out in the success of new startups. The Samwer brothers, perhaps like Steve Jobs and Mark Zuckerberg before them, have taken on the notion that imitation, not innovation, is the key to success. But you clearly still have to know what you’re doing. (via ReadWriteWeb)
Want to know how to build a brand without using traditional advertising vehicles? Ask Ashley Madison’s founder. I’m not condoning the site or those who use it, but the business model and marketing are definitely interesting. He’s also got some good tips on how small-business owners can market without a lot of resources. (via Inc.)
It’s great if your brand has thousands of Twitter followers, but now word has it that some of them might be fake. Does your brand or individual account have fake followers? (via The Huffington Post)
What a cute little invention: a printer with a face. But it’s a lot more than that. Now you can print out little reminders or your own social newspaper without having to go through the whole rigamarole of clicking through multiple dialog boxes. (via Fast Company)
We all know that print is dying a slow (or not so slow, depending on how you look at it) death. But now it’s time to take charge and figure out how to bundle the content properly. The good news is that people still want to read what we writers are working on. (via PandoDaily)
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
