ICYMI: The Fake Twitter Follower

Today I saw a list of DIY home remedies that includes such ideas as Listerine helps cure dandruff and wearing socks soaked in egg whites reduces fevers. I want to meet the first person who tried either of these (well, maybe I don’t). For now, here are today’s links:

Imitation is always said to be the highest form of flattery, and now we’re seeing this proven out in the success of new startups. The Samwer brothers, perhaps like Steve Jobs and Mark Zuckerberg before them, have taken on the notion that imitation, not innovation, is the key to success. But you clearly still have to know what you’re doing. (via ReadWriteWeb)

Want to know how to build a brand without using traditional advertising vehicles? Ask Ashley Madison’s founder. I’m not condoning the site or those who use it, but the business model and marketing are definitely interesting. He’s also got some good tips on how small-business owners can market without a lot of resources. (via Inc.)

It’s great if your brand has thousands of Twitter followers, but now word has it that some of them might be fake. Does your brand or individual account have fake followers? (via The Huffington Post)

What a cute little invention: a printer with a face. But it’s a lot more than that. Now you can print out little reminders or your own social newspaper without having to go through the whole rigamarole of clicking through multiple dialog boxes. (via Fast Company)

We all know that print is dying a slow (or not so slow, depending on how you look at it) death. But now it’s time to take charge and figure out how to bundle the content properly. The good news is that people still want to read what we writers are working on. (via PandoDaily)

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