If you had the opportunity to go into space, would you? I don’t think I would. Here are some afternoon links in case you missed them.
Terin Izil, is a copywriter at DraftFCB, and is pulling an Olympics stunt in order to raise money for Camp Promise, an organization that enables children suffering from muscular dystrophy to go to summer camp. Izil is going on a “5 Ring Diet,” meaning she will only consume, wear and use products with the Olympic gold rings on them. She is recording her experience on a Tumblr, where people can also donate to the camp. (via AgencySpy)
Will Burns, founder and CEO of virtual marketing company Ideasickle, lays out what the creative brief should be and what the client needs to understand about it. (Forbes)
Interesting: White people are less likely than other ethnic groups to own smartphones. (Slate)
Check out this new dark, futuristic Web series “H+,” which stands for something called transhumanism (apparently a real thing). It has something to do with a special device that lets people stay connected 24/7 and leads to the demise of the human population. The series has high production value and is a non-linear narrative, so it could be an interesting experience. (Fast Company)
If you aren’t a parent, and you don’t want your Facebook feed filled with people’s baby pics (or if you are a parent and you still don’t want to see baby pics), then this is just the cure: Unbaby.me. It’s a Web app that replaces baby pictures in your Facebook feed with pictures of more entertaining things, like cats. (The New York Times)
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?