If you had the opportunity to go into space, would you? I don’t think I would. Here are some afternoon links in case you missed them.
Terin Izil, is a copywriter at DraftFCB, and is pulling an Olympics stunt in order to raise money for Camp Promise, an organization that enables children suffering from muscular dystrophy to go to summer camp. Izil is going on a “5 Ring Diet,” meaning she will only consume, wear and use products with the Olympic gold rings on them. She is recording her experience on a Tumblr, where people can also donate to the camp. (via AgencySpy)
Will Burns, founder and CEO of virtual marketing company Ideasickle, lays out what the creative brief should be and what the client needs to understand about it. (Forbes)
Interesting: White people are less likely than other ethnic groups to own smartphones. (Slate)
Check out this new dark, futuristic Web series “H+,” which stands for something called transhumanism (apparently a real thing). It has something to do with a special device that lets people stay connected 24/7 and leads to the demise of the human population. The series has high production value and is a non-linear narrative, so it could be an interesting experience. (Fast Company)
If you aren’t a parent, and you don’t want your Facebook feed filled with people’s baby pics (or if you are a parent and you still don’t want to see baby pics), then this is just the cure: Unbaby.me. It’s a Web app that replaces baby pictures in your Facebook feed with pictures of more entertaining things, like cats. (The New York Times)
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.