HuffPo’s Balis to Discuss Branded Content at Digiday Publishing
If last year was the year of “brand as publisher,” 2013 is the year of “brand as newsroom,” at least according to many publishers including the likes of Huffington Post’s Janet Balis.
Balis will share key lessons learned that inform how brands think about the connection between content, social and paid media strategies at the Digiday Publishing Summit, March 17-19, in Scottsdale, Ariz. The summit will address the challenges facing the industry and will highlight the problem-solvers developing solutions.
Janet is joining a lineup of executives that include Carolyn Bekkedahl, svp digital sales at Meredith; Tom Cochran, CTO of Atlantic Media; Matt Sanchez, CEO of Say Media; Rick Webb, marketing and revenue consultant for Tumblr; and Kristine Welker, CRO at Hearst Digital Media.
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