As publishers debate how far to go with Facebook integration, The Huffington Post is pushing ahead with an ambitious integration that will automatically share with users’ friends the stories they read via an app on Facebook — without ever visiting HuffPo’s site.
The new HuffPo Facebook app, which will go live on Monday, follows in the footsteps of efforts made by publishers like The Washington Post and The Guardian. Once users install the app, the HuffPo content they consume on Facebook is automatically fed to their friends. The new app will house the entirety of HuffPo’s content at a given moment. However, instead of presenting users with the classic HuffPo homepage headlines and sectional navigation, the HuffPo app showcases front and center what a user’s friends have read, as well as what stories a user is likely to be interested in based on their preferences.
Still, it’s that approach that has scared off several big publishers, leery of losing too much traffic to Facebook while ceding control of their own site experience.
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