How well do you execute programs tailored for each stage of the customer’s life segment?
Q: How well do you execute programs tailored for each stage of the customer’s life segment? (i.e. young, old, married, single, have children, new homeowner, retired, etc.)?
Personalizing and coordinating the delivery of content when a customer is ready to engage will maximize the odds of your brand’s relevance in the eyes of that customer. Many brands may not need to address certain segments of their ideal target audience nor need to share information about them with other groups within the firm to personalize engagement, coordinate channels or do any heavy lifting back office reconciliation. But harnessing and understanding a single yet complex view of the audience remains a long sought-after goal for most organizations. Blending insights in the form of lifestyles, geodemographics, purchase histories, digital footprints
and much more helps marketing to understand the nuances and the changes that impact their customers and will affect their engagement with the brand. Getting this right will lead to increasingly relevant content and creative, resulting in more optimized consumer outcomes.
How does your organization compare to those of your peers? Well, now is your turn to find out. Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.
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