This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
This story was first published by Digiday sibling WorkLife
Generative artificial intelligence has the potential to completely transform the future of work, some experts say, but the newly-introduced tools are still far from perfect.
Language models like ChatGPT — which uses algorithms to process large amounts of data before spitting out an answer to prompted questions — is prone to hallucinating, or giving irrelevant and incorrect responses.
As more companies integrate AI into daily workflows, they’re realizing that using the tools correctly to get the right answers is still tricky. Enter prompt engineering.
Who exactly are prompt engineers?
Prompt engineers are people who know exactly what questions to ask AI platforms to get the answer they want.
Prompting AI with specific, detailed questions is key to generating factual, coherent results and making the best use of the new technology.
“Remember how it took us a little while to figure out what to put into Google to get out of it?” said Aaron Kwittken, founder and CEO of PRophet, a generative AI software-as-a-service platform.
“It’s kind of like computing words, not numbers,” Kwittken said.
To read the full story please click here
More in Media
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.