Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
This story was first published by Digiday sibling WorkLife
Generative artificial intelligence has the potential to completely transform the future of work, some experts say, but the newly-introduced tools are still far from perfect.
Language models like ChatGPT — which uses algorithms to process large amounts of data before spitting out an answer to prompted questions — is prone to hallucinating, or giving irrelevant and incorrect responses.
As more companies integrate AI into daily workflows, they’re realizing that using the tools correctly to get the right answers is still tricky. Enter prompt engineering.
Who exactly are prompt engineers?
Prompt engineers are people who know exactly what questions to ask AI platforms to get the answer they want.
Prompting AI with specific, detailed questions is key to generating factual, coherent results and making the best use of the new technology.
“Remember how it took us a little while to figure out what to put into Google to get out of it?” said Aaron Kwittken, founder and CEO of PRophet, a generative AI software-as-a-service platform.
“It’s kind of like computing words, not numbers,” Kwittken said.
To read the full story please click here
More in Media
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.