This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
This story was first published by Digiday sibling WorkLife
Generative artificial intelligence has the potential to completely transform the future of work, some experts say, but the newly-introduced tools are still far from perfect.
Language models like ChatGPT — which uses algorithms to process large amounts of data before spitting out an answer to prompted questions — is prone to hallucinating, or giving irrelevant and incorrect responses.
As more companies integrate AI into daily workflows, they’re realizing that using the tools correctly to get the right answers is still tricky. Enter prompt engineering.
Who exactly are prompt engineers?
Prompt engineers are people who know exactly what questions to ask AI platforms to get the answer they want.
Prompting AI with specific, detailed questions is key to generating factual, coherent results and making the best use of the new technology.
“Remember how it took us a little while to figure out what to put into Google to get out of it?” said Aaron Kwittken, founder and CEO of PRophet, a generative AI software-as-a-service platform.
“It’s kind of like computing words, not numbers,” Kwittken said.
To read the full story please click here
More in Media
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
What we’ve learned from the creator snafus at this year’s US Open
Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.