All the talk in the industry is Yahoo, Microsoft and AOL ganging up on Google with an ad exchange, but Google’s executive behind its exchange strategy doesn’t appear too concerned.
Google vp of product Neal Mohan, speaking at the PaidContent Advertising Conference. offered a bemused take on the proposed sales partnership between AOL, Yahoo and MSN. The consensus in the digital media world is that that the tri-portal pact is aimed at using AppNexus to establish a premium exchange. But according to Mohan such an exchange already exists, and its called the DoubleClick Ad Exchange.
More in Media

Financial Times targets U.S. and global readers with subscription app products
The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.

Media Briefing: How publishers are using AI tools in their sales operations
Publishers are starting to apply AI to their sales operations.

What the FTC’s antitrust lawsuit says about Amazon’s advertising business
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.