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Flowchart: Avoid The Word “Guru”

Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.

 

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Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers. 

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Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

WTF is viewbotting?

Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?