Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.
Trending in
Most Read
More in Media
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
June 9, 2026
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
June 8, 2026
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
YouTube’s AI remix push exposes a looming reckoning for the creator economy
June 5, 2026
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.