Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

Flowchart: Avoid The Word “Guru”

Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.

 

More in Media

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

WTF is back button hijacking?

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.