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WTF is headless browsing, and how are AI agents fueling it?
September 17, 2025
AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era
September 17, 2025
People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

One year in, Business Insider’s AI onsite search is boosting engagement
September 17, 2025
Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.