Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.
Trending in
Most Read
More in Media
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
May 18, 2026
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The Economist prepares for a two‑track internet: one for humans and one for AI agents
May 18, 2026
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for “two versions of the web.”
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
May 15, 2026
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.