Here is a handy flowchart in case you find yourself in a situation in which you are considering using the much-loved industry term “guru” and aren’t sure how to proceed. It is a difficult situation to handle, hence this useful chart. Good luck.
Trending in
Most Read
More in Media
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
September 23, 2026
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
What The New York Times looks for in AI licensing partnerships
September 23, 2026
The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.
How Semafor is redefining the head of video role
September 22, 2026
As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.