Facebook expected to announce chatbot features at F8
Facebook is expected to reveal its grand chatbot plans at tomorrow’s F8 developer conference.
The social network is providing developers with the tools so brands can build chatbots that can integrate with Facebook’s Messenger app, according to TechCrunch, which reported that the technology will be the focus of the two day conference.
In addition to chatting with friends on Messenger, the chatbots will spit out images and call to action buttons to let people view their online orders (i.e. a UPS chatbot), book restaurant reservations, plane tickets and car services. People will be able to download the chatbots from a new store.
Facebook is also said to be working on live video and chatting capability to connect brands with people in need of instant help. That could be a blow to Twitter, which has become the go-to app for people to complain to airlines. For its part, Twitter recently added a new button for brands that lets them speak privately with people
Facebook had no comment.
A smattering of brands have tiptoed into offering services on Facebook Messenger. For example, Everlane offers same-day clothing delivery in some cities, Dutch airline KLM sends flyers boarding passes through it and people can order an Uber there. Publishers, like the Washington Post, are also experimenting with their own bots.
Facebook could be the big boost that brings chatbots to the mainstream. While the technology has been in use since the 1960s, Facebook’s scale could be a big mainstream moment for it since more than 800 million people use Facebook Messenger.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
-
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
-
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
-
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
