Facebook is expected to reveal its grand chatbot plans at tomorrow’s F8 developer conference.
The social network is providing developers with the tools so brands can build chatbots that can integrate with Facebook’s Messenger app, according to TechCrunch, which reported that the technology will be the focus of the two day conference.
In addition to chatting with friends on Messenger, the chatbots will spit out images and call to action buttons to let people view their online orders (i.e. a UPS chatbot), book restaurant reservations, plane tickets and car services. People will be able to download the chatbots from a new store.
Facebook is also said to be working on live video and chatting capability to connect brands with people in need of instant help. That could be a blow to Twitter, which has become the go-to app for people to complain to airlines. For its part, Twitter recently added a new button for brands that lets them speak privately with people
Facebook had no comment.
A smattering of brands have tiptoed into offering services on Facebook Messenger. For example, Everlane offers same-day clothing delivery in some cities, Dutch airline KLM sends flyers boarding passes through it and people can order an Uber there. Publishers, like the Washington Post, are also experimenting with their own bots.
Facebook could be the big boost that brings chatbots to the mainstream. While the technology has been in use since the 1960s, Facebook’s scale could be a big mainstream moment for it since more than 800 million people use Facebook Messenger.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.