Explainer: Big Data Analytics
What it is: Big data analytics tackles the toughest questions marketers face, such as measuring reach and providing customer insights via online and offline sources. The approach looks at trends across vast stretches of data, online and offline, allowing marketers to uncover patterns in consumer behaviors that might be missed when insights are derived exclusively from online data or based on click-throughs.
How Yahoo is experimenting with platforms and partnerships to grow its audience
Yahoo wants to get fanatics for sports, finance and lifestyle all actively spending within its owned and operated portfolio of media brands.
In some California privacy cases, analytics trackers are in the crosshairs — and violators could be charged by the cookie
Letters companies have received from the state's attorney general ask them for details about cookie tracking for ads and analytics.
The Financial Times plans to open 2 more U.S. bureaus to target ‘global Americans’
The Financial Times, with investment from owner Nikkei, is opening new bureaus in the U.S. to cover American companies that are players on a global scale, for U.S. readers.
SponsoredHow the ad industry can use its borrowed time to future-proof first-party data solutions
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
Member ExclusiveDigiday Research: In the race to comply with digital privacy laws, few sites are making it easy for visitors to opt out of data collection
Just a tiny fraction of websites are giving visitors a choice in how the data collected on them is used.
Member ExclusiveMedia Buying Briefing: WTF are barter agencies?
Barter agencies have always operated on the fringes of the media agency scene. What's changed for them since the pandemic?