Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Examiner.com has built a large user base through a Demand Media-style approach: stitching together a collection of freelancer-dependent local content sites while also glomming onto every headline and highly linkable headline under the sun to snag drive-by traffic. And thus, like Demand and its brethren, Examiner.com has plenty of detractors who sneer “content farm.”
However, the company has just received a noteworthy endorsement from a traditional media company. CBS Local Digital Media has inked a deal with Examiner that will see both companies’ editorial staffs collaborating on lifestyle content. In fact, the two new partners output will be distributed on 25 CBS local sites by the first quarter of next year.
The deal is something of a coup for Examiner.com, which should enjoy an infusion of legitimacy from the CBS halo effect. Demand received a similar boost when it began delivering content to USA Today.
More in Media
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.