Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Examiner.com has built a large user base through a Demand Media-style approach: stitching together a collection of freelancer-dependent local content sites while also glomming onto every headline and highly linkable headline under the sun to snag drive-by traffic. And thus, like Demand and its brethren, Examiner.com has plenty of detractors who sneer “content farm.”
However, the company has just received a noteworthy endorsement from a traditional media company. CBS Local Digital Media has inked a deal with Examiner that will see both companies’ editorial staffs collaborating on lifestyle content. In fact, the two new partners output will be distributed on 25 CBS local sites by the first quarter of next year.
The deal is something of a coup for Examiner.com, which should enjoy an infusion of legitimacy from the CBS halo effect. Demand received a similar boost when it began delivering content to USA Today.
More in Media
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.