Lock in a year of Digiday+ for 35% less. Ends May 29.
Examiner.com has built a large user base through a Demand Media-style approach: stitching together a collection of freelancer-dependent local content sites while also glomming onto every headline and highly linkable headline under the sun to snag drive-by traffic. And thus, like Demand and its brethren, Examiner.com has plenty of detractors who sneer “content farm.”
However, the company has just received a noteworthy endorsement from a traditional media company. CBS Local Digital Media has inked a deal with Examiner that will see both companies’ editorial staffs collaborating on lifestyle content. In fact, the two new partners output will be distributed on 25 CBS local sites by the first quarter of next year.
The deal is something of a coup for Examiner.com, which should enjoy an infusion of legitimacy from the CBS halo effect. Demand received a similar boost when it began delivering content to USA Today.
More in Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?