ESPN is off the air on YouTube.
Earlier this week, YouTube announced it will be rolling out a premium plan costing $9.99 per month for exclusive content without any ads. As part of the deal, content creators, like ESPN, were essentially given no alternative other than to participate with YouTube Red, as it is called, or have their content rendered unviewable. The strong-arming ignited a firestorm within the content creator community since many of them felt being bullied into the revenue split.
While many companies complied, ESPN has declined.
Now, many of ESPN’s 13 YouTube channels, which have 3 million subscribers among them, have been mostly stripped of videos. On three of the network’s show pages (SportsNation, First Take and His & Hers) there’s a message displayed reading “This channel has no content.” Grantland’s page also has the same message.
On ESPN’s YouTube channel, which has 1.6 million subscribers alone, videos that are three years and older are the only posts left. That doesn’t mean ESPN’s videos are completely wiped off the Internet: the network is still posting them in its own video player.
ESPN told Digiday that it’s not commenting “at this time.”
Mashable reports the issue revolves around rights since ESPN’s posts a lot of sporting content that “tend to involve many third-party rights that are affected if that work is suddenly not being distributed for free.”
Update 2:50 p.m. ET | ESPN provided this additional comment to Digiday: “ESPN is not currently part of the Red service. Content previously available on the free YouTube service will be available across ESPN digital properties.”
Images via Facebook.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.