Digiday’s updated breakdown of publishers’ diversity statistics

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Publishers’ employee bases continue to be largely white. That assertion should surprise precisely no one, but a roundup of publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership and manager-level positions and new hires — reveals that nearly all of the companies included have majority white staff, leadership and new hires.

Before delving into each publisher’s respective diversity statistics, a note on the numbers: Any ethnic/racial groups that made up less than 1% of the company’s staff are not included and percentages are rounded up to the full number.

Finally, for context on how the companies’ racial and ethnic makeup compares to the United States, the population in the U.S. in 2019 was 57% white, 20% Latino or Hispanic, 12% Black, 6% Asian, 3% two or more races, and 1% American Indian and Alaska Native, according to data collected by the U.S. Census Bureau.

The below breakdown was last updated on June 2, 2022.

Bleacher Report

B/R’s most recent diversity report was provided to its full employee base on June 8, 2020.

70% of B/R employees were white as of last summer, with 30% people of color in its staff overall. There were no B/R employees at the vp level or above who were Black, according to a diversity report obtained by Digiday in June — 80% were white, with 10% Hispanic and 10% Asian employees.

Employees overall:

  • 70% white
  • 13% Asian
  • 10% Black
  • 6% Hispanic

Manager/director:

  • 71% white
  • 16% Asian
  • 8% Black
  • 4% Hispanic

BuzzFeed, Inc.

BuzzFeed’s most recent diversity report was released on Jan. 27, 2022. Its previous diversity report had been released on Oct. 8, 2020

BuzzFeed’s latest diversity report is the first one to include employees at Complex Networks and HuffPost employees, after it acquired the companies in December 2021 and February 2021, respectively.

The company overall is now 51% white, down from 58% white in 2020. While it may seem like BuzzFeed’s staff has nearly reached parity of white people and people of color, BuzzFeed founder and CEO Jonah Peretti noted in the report that the company saw a 115% increase in U.S. employees who did not share their racial background for the report (from 5% of employees in 2020 to 11% in 2021). In other words, the data in the report represents 89% of BuzzFeed’s workforce. (The “Undeclared” group includes both employees who did not self-report and employees who selected “Decline to Self-Identify.”)

Overall, 39% of BuzzFeed’s U.S. employees identified as having a race or ethnicity other than white – up from 38% in 2021. The share of Latinx/Hispanic employees went down at BuzzFeed by one percentage from 2021 to 2020. The representation of Black employees increased by three percentage points. It stayed the same for Asian employees.

59% of global employees identify as female (including 54% of managers, 69% of new hires and 63% of promotions). Nearly 2% identify as a gender identity beyond the male/female binary. 

Most of the promotions in the last year in the U.S. went to white people at BuzzFeed. Year over year, 46% of new hires at the company self-identified as people of color.

BuzzFeed employees overall, U.S. (11% were undeclared):

  • 51% white
  • 13% Asian
  • 13% Black
  • 8% Latino/a/x or Hispanic
  • 5% multiracial

BuzzFeed News employees (7% were undeclared):

  • 62% white
  • 11% Asian
  • 9% Black
  • 4% Latino/a/x or Hispanic
  • 8% multiracial

HuffPost (10% were undeclared):

  • 61% white
  • 12% Asian
  • 11% Black
  • 4% Latino/a/x or Hispanic
  • 1% multiracial

Complex Networks (21% were undeclared):

  • 34% white
  • 10% Asian
  • 23% Black
  • 7% Latino/a/x or Hispanic
  • 3% multiracial

Promotions year-over-year, U.S. (2% were undeclared):

  • 59% white
  • 11% Asian
  • 10% Latino/a/x or Hispanic
  • 9% Black
  • 9% multiracial

Condé Nast

Condé Nast’s most recent diversity report was released in May 2022. Its previous diversity report had been released on March 4, 2021.

People of color made up 32% of Condé Nast’s employees in the U.S. last year, up from 30% in 2020. Editorial employees were 28% BIPOC, up 1% year over year. Senior leadership was still more than three-quarters white. 

41% of new hires were people of color. Condé Nast set a goal in 2020 to have 50% of its candidates on hiring slates from underrepresented groups. 45% of new hires identified as white, while 14% were undeclared.

“However, as we rely solely on candidates to voluntarily share their diversity information, we learned it is not always possible to accurately measure the diversity of our candidate slates,” global chief diversity & inclusion officer Yashica Olden wrote in a letter in the report. She added, “Going forward, we are even more invested in improving our talent sourcing pipeline and networks, including partnering with organizations that help connect us to diverse talent to make sure our hiring slates are as diverse as possible.”

Half of the editors-in-chief in the U.S. at Condé Nast were people of color in 2021, with 29% of EICs being of Asian descent.

According to a note from CEO Roger Lynch in the report, the executive leadership at Condé Nast is 70% female, 30% LGBTQ+ and 30% people of color.

Globally, staff at Condé Nast are 65% female and 35% male – the same share as overall employees in the U.S.

Employees overall, U.S. (4% declined to answer):

  • 64% white
  • 11% Asian
  • 9% Black
  • 7% Hispanic/Latinx
  • 4% multiracial

Editorial, U.S. (7% undeclared):

  • 65% white
  • 10% Asian
  • 9% Black
  • 5% Hispanic/Latinx
  • 4% multiracial

Senior leadership (3% declined to answer):

  • 78% white
  • 9% Asian
  • 5% Black
  • 2% Hispanic/Latinx 
  • 2% multiracial

New hires, U.S. (14% undeclared):

  • 45% white
  • 15% Asian
  • 11% Black
  • 9% Hispanic/Latinx 
  • 5% multiracial

Gannett

Gannett’s most recent diversity report was released on Jan. 1, 2022. Its previous diversity report had been released on July 1, 2021.

In 2021, 47% of Gannett employees self-identified as female, up one percentage point from 2020. Of those in leadership roles (director-level and above), 40% were women in 2021, also up one percentage point compared to the previous year.

There were no other notable changes in the diversity of Gannett’s employees from July 2021 to January 2022 for employees overall and those in leadership. 

Employees overall (5% did not disclose):

  • 73% white
  • 10% Black or African American
  • 7% Hispanic or Latino
  • 3% Asian
  • 2% two or more races
  • 1% American Indian or Alaska Native 

Leadership (3% did not disclose):

  • 84% white
  • 5% Black or African American
  • 4% Asian
  • 3% Hispanic or Latino
  • 1% American Indian or Alaska Native 
  • 1% Hawaiian or Pacific Islander
  • 1% two or more races

G/O Media

G/O Media’s most recent diversity report was released on Feb. 8, 2022. Its previous diversity report had been released on Sept. 8, 2020.

G/O Media considers an employee to be “diverse” if they are a woman or a person of color. Overall diversity, in that case, has gone up since 2021, according to the latest numbers shared by G/O Media. When the previous numbers were provided to Digiday back in Sept. 2020, 63% of staff were considered diverse — that’s gone up to 65% in 2022. 

But the diversity of G/O Media’s managers has gone down, from 51% in 2021 to 49% in 2022. However, 73% of new hires last year were considered diverse, up from 69% the year prior. That’s likely due to an increase in more women now at G/O Media, because the share of Black employees and Asian employees decreased year over year, by two and three percentage points, respectively. The share of Hispanic or Latino employees went up by one percentage point in that time period.

Diverse employees:

  • 65% of staff were diverse.
  • 49% of managers were diverse.
  • 73% of new hires (hired January 1, 2021 through January 31, 2022) were diverse.

Employees overall:

  • 53% white
  • 12% Black or African American 
  • 7% Asian 
  • 11% Hispanic or Latino
  • 2% two or more races

Hearst

Hearst’s most recent diversity report was released on Feb. 2, 2022. Its previous diversity report had been released on Feb. 2, 2021.

White people make up 71% of Hearst’s employees, down from 73% in 2020, due to a one-percentage point increase in the share of employees who are Black/African American, Asian and two or more races. That’s despite a drop of one percentage point in the share of Hispanic or Latino employees at Hearst, from 8% in 2020 to 7% in 2021. Hispanic or Latino employees at the manager level or above also dropped by one percentage point year over year.

Women make up 48% of Hearst’s employees. At the manager level and above, 43% are female. 51% of new hires at Hearst were women in 2021.

New hires went from being 64% white in 2020 to 61% in 2021, due to increases in percentage points in all racial and ethnic categories other than Asian (which dropped from 11% in 2020 to 7% in 2021).

Employees overall:

  • 71% white
  • 9% Black or African American
  • 7% Hispanic or Latino
  • 9% Asian
  • 4% two or more races

Managers and above:

  • 77% white
  • 6% Black or African American
  • 4% Hispanic or Latino
  • 9% Asian 
  • 3% two or more races

New hires:

  • 61% white
  • 13% Black or African American
  • 11% Hispanic or Latino
  • 7% Asian
  • 8% two or more races

Los Angeles Times

The Los Angeles Times’ most recent diversity report was released on Feb. 24, 2022. Its previous diversity report had been released on Feb. 4, 2021.

The Los Angeles Times remains one of the few publishers where overall staff is a majority BIPOC, with white people making up 43% of employees in 2021, according to the latest data from June 2021. However, BIPOC were underrepresented in manager roles at the company and in the newsroom. 

In the L.A. Times newsroom, 57% of non-managers are white (up from 55% in 2020) and 41% are people of color (down from 43%); 2% did not disclose their racial and ethnic backgrounds. However, the diversity of managers at the company overall is improving – 55% are white (down from 59%) and 44% are people of color (up from 41%). The share of Hispanic or Latino employees in this category increased from 15% in 2020 to 18% in 2021. 

New hires in 2021 at the California Times, parent company of the L.A. Times and the San Diego Union-Tribune, were 57% female and 39% male (the other 4% either declined to disclose or did not declare). Just under a third (31%) of new hires were white, 30% were Hispanic or Latino, 15% were Asian, 10% were Black or African American and 7% were two or more races.

Non-managers at the L.A. Times overall are 54% people of color (down from 58% in 2020) and 44% are white (up from 41%); 2% did not declare. Hispanic or Latino employees in that category dropped from 34% in 2020 to 31% in 2021.

At the manager level, 62% of the L.A. Times newsroom is white (the same as last year) and 37% are people of color (down slightly from 38%). The share of American Indian employees who made up 1% of L.A. Times overall and newsroom managers, respectively, is now nearly 0%.

At the non-manager level, 58% of Los Angeles Times employees are male, and 42% are female. At the manager level, 59% are male and 41% are female.

Over the next four years, the company’s goal is to have Latinos make up at least one-quarter of the L.A. Times’ newsroom staff, according to the report. In 2021, 32% of employees at the L.A. Times overall were Hispanic or Latino – while this is up from 29% in 2020, it is still significantly disproportionate to the 49% Hispanic and Latino population in L.A. County, according to 2019 U.S. Census data cited in the report.

Employees overall (2% did not disclose):

  • 43% white
  • 32% Hispanic or Latino
  • 14% Asian 
  • 7% Black or African American 

Non-managers overall (2% did not declare):

  • 44% white
  • 31% Hispanic or Latino 
  • 14% Asian 
  • 7% Black or African American 
  • 3% multi-racial 

Managers overall (1% did not declare):

  • 55% white 
  • 16% Asian 
  • 18% Hispanic or Latino 
  • 6% Black or African American 
  • 3% multi-racial 

Non-managers, newsroom (2% did not declare):

  • 57% white 
  • 14% Asian 
  • 16% Hispanic or Latino 
  • 7% Black or African American 
  • 4% multi-racial 

Managers, newsroom:

  • 62% white 
  • 14% Asian 
  • 13% Hispanic/Latino 
  • 7% Black 
  • 3% multi-racial

Meredith

Meredith’s most recent diversity report was published Sept. 13, 2021.

In 2021, 41% of Meredith’s new hires were BIPOC, resulting in a one percentage point increase in the overall diversity of the company’s employees from June 2020 to June 2021. Meredith publishes its diversity reports quarterly. A whopping 88% of senior leadership at Meredith’s magazine group is white.

Employees overall:

  • 76% white
  • 7% Black
  • 6% Asian
  • 6% Hispanic
  • 5% Other

National Media Group (magazine division):

  • 76% white
  • 4% Black
  • 8% Asian
  • 6% Hispanic
  • 6% Other

Senior leaders at National Media Group (vp level and above):

  • 88% white
  • 2% Black
  • 3% Asian
  • 5% Hispanic
  • 2% Other

The New York Times

The New York Times’ most recent diversity report was released on Feb. 24, 2021.

Overall at The New York Times, 48% of new hires in 2020 were people of color; the company did not break this percentage down by ethnicity/race. There were more Asians represented than Black/African Americans and Hispanic/Latinos at both the company overall and in leadership positions. Asians made up more of a share of leadership roles at the Times than Black/African Americans and Hispanic/Latinos combined.

Employees overall (4% did not disclose):

  • 63% white
  • 14% Asian
  • 9% Black or African American
  • 7% Hispanic or Latino
  • 3% multiracial

Leadership (3% did not disclose):

  • 74% white
  • 12% Asian
  • 5% Black or African American
  • 4% Hispanic or Latino
  • 2% multiracial

NPR

NPR’s most recent diversity report was released in October 2021.

Most of NPR’s employees, supervisors and journalists are white, according to its latest diversity report — but the proportion to non-white employees has improved from 2020 to 2021. NPR’s employees are 62% white and 38% non-white, according to its October 2021 internal data, compared to 65% white and 35% non-white in 2020. Supervisors are 65% white at the company, and its editorial reporters, hosts and correspondents are 68% white.

“We recognize the need to increase the representation of people of color in leadership roles,” according to the report which was compiled by NPR’s HR team. “We are doing this by increasing the diversity of our hiring pipeline for external searches and supporting internal development opportunities.”

NPR is 55% women, 44% men and 1% trans/nonbinary/gender nonconforming.

Employees overall:

  • 62% white
  • 15% Black/African American
  • 12% Asian
  • 7% Hispanic or Latino
  • 3% two or more races
  • 1% American Indian/Alaskan Native, Native Hawaiian/Pacific Islander

Supervisors:

  • 65% white
  • 18% Black/African American
  • 9% Asian
  • 6% Hispanic or Latino
  • 2% two or more races

Editorial reporters, hosts and correspondents:

  • 68% white
  • 11% Asian
  • 10% Hispanic or Latino
  • 9% Black/African American
  • 2% two or more races

USA Today

USA Today’s most recent diversity report was released on Sept. 1, 2021.

USA Today, a Gannett publication, made notable improvements to the diversity of its leadership from July 2020 to July 2021, up eight percentage points year-over-year to 31%, meaning nearly a third of its ranks is BIPOC. USA Today describes leadership as “anyone who supervises one or more employees.”

Newsroom employees:

  • 66% white (down from 69%)
  • 14% Black (up from 13%)
  • 10% Hispanic/Latino (up from 8%)
  • 7% Asian (up from 6)
  • 2% two or more races (down from 3%)

Newsroom leadership (2% declined to answer):

  • 68% white (down from 75%)
  • 13% Black (up from 10%)
  • 11% Hispanic/Latino (up from 7%)
  • 5% Asian
  • 2% two or more races
  • 2% Pacific Islander

Vice Media Group

Vice Media Group’s most recent diversity report was released on Feb. 4, 2021.

Of all the new hires in the U.S. in 2020 at VMG, a majority were BIPOC, and 46% were white. Latinx people made up the biggest share of BIPOC employees at the company overall in the U.S. and in the news department. At VMG, Black and Latinx employees combined represented twice the share of the company’s overall staff compared to Asian employees, but less than half the share of VMG’s executive ranks, compared to Asian employees.

Employees overall, U.S.:

  • 58% white
  • 12% Latinx
  • 11% Asian
  • 10% Black or African American
  • 8% two or more races

News department, U.S.:

  • 62% white
  • 11% Latinx
  • 9% Black or African American
  • 9% two or more races
  • 7% Asian

Executives:

  • 67% white
  • 17% Asian
  • 6% two or more races
  • 6% Latinx
  • 6% Black or African American

New hires, U.S.:

  • 46% white
  • 21% Black or African American
  • 14% Latinx
  • 11% Asian
  • 7% two or more races

Vox Media

Vox Media’s most recent diversity report was released on Feb. 18, 2022. Its previous diversity report had been released in June 2021.

Fifty percent of new hires at Vox Media in the past year identified as people of color, down from 54% from June 2020 to June 2021. At the end of 2021, 58% of managers at Vox Media identified as female. Vox Media overall is 54% female, 43% male and 2% non-binary or other genders. The data below is from Dec. 31, 2021.

For employees overall, the share of white and Asian or Asian American staff decreased from June 2021 to December 2021 – by two and one percentage points, respectively. The share of Black or African American, Hispanic/Latinx and those who are two or more races went up by one percentage point each. The share of Arab, Middle Eastern or North African staff remained the same.

For Vox Media’s leadership, the share of Asian employees increased from 14% to 17%. The share of white, Black or African American and Hispanic/Latinx decreased by one percentage point each. Those who are two or more races went up by one percentage point, while Arab, Middle Eastern or North African stayed the same.

The share of editorial employees who are white decreased to 66%, from 67% in June 2021. All other categories remained the same (the category or “other race or ethnicity” was added to all categories, and makes up 1% of employees overall, in leadership and in editorial).

Employees overall (3% did not disclose)

  • 60% white 
  • 11% Asian or Asian American 
  • 10% Black or African American 
  • 7% Hispanic/Latinx (a/e/o) 
  • 1% Arab, Middle Eastern or North African 
  • 7% two or more races 
  • 1% other race or ethnicity

Leadership (1% did not disclose)

  • 61% white 
  • 17% Asian 
  • 10% Black or African American 
  • 2% Hispanic/Latinx (a/e/o) 
  • 4% Arab, Middle Eastern or North African 
  • 4% two or more races 
  • 1% other race or ethnicity

Editorial (3% did not disclose)

  • 66% white
  • 11% Asian
  • 7% Black or African American
  • 5% Hispanic/Latinx (a/e/o)
  • 1% Arab, Middle Eastern or North African
  • 7% two or more races
  • 1% other race or ethnicity

The Washington Post

The Washington Post’s most recent diversity report was released on July 28, 2021.

Diversity on the business side at The Washington Post was roughly the same in 2021 as it was in 2020, with 48% white overall and 61% white in leadership. In almost all categories, the percentage of those who did not disclose their race or ethnicity went up by one percentage point.

Employees overall (4% did not disclose, up from 3% last year):

  • 56% white (down 1%)
  • 19% Black or African American
  • 12% Asian
  • 6% Hispanic or Latino
  • 3% multiracial (up from 2%)

Leadership (3% did not disclose, up from 2% last year):

  • 67% white (down from 68%)
  • 16% Black or African American
  • 8% Asian (up from 7%)
  • 4% Hispanic or Latino
  • 2% multiracial

News & editorial overall (6% did not disclose, up from 5% last year)

  • 68% white (down from 70%)
  • 9% Black or African American 
  • 9% Asian (up from 8%)
  • 5% Hispanic or Latino
  • 3% multiracial (up from 2%)

News & editorial leadership (2% did not disclose, up from 1%):

  • 76% white (down from 78%)
  • 9% Black or African American (up from 8%)
  • 7% Asian (up from 6%)
  • 4% Hispanic or Latino
  • 3% multiracial
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