As Digiday continues to expand its news team and media business, we’re excited to welcome Michael Bürgi to the Digiday staff as our senior editor, media buying and planning. Along with continuing to author our weekly Digiday+ Media Buying Briefing, Bürgi will be producing daily, franchise and feature coverage of how media agencies are transforming for their brand clients.
On top of his editorial contributions, Bürgi will also bring his industry expertise to our events and awards as they pertain to media buying and planning and will oversee editorial’s involvement with our Media Buying Summits.
“Michael has spent his career following the evolution of the media agency business and understands the sector’s central importance in how billions of dollars are spent across the media and marketing landscape,” said Jim Cooper, Digiday’s editor-in-chief. “His expertise will help us cover media agencies with continuing authority and create new events and awards platforms that reflect this dynamic and transforming industry.”
Bürgi started covering the media agency sector as reporter for Mediaweek, where he rose to news editor and then held the editor-in-chief role for the better part of a decade. He joined the agency world briefly as senior vp, director of global communications at Starcom MediaVest Group, returning to journalism as the director of editorial partnerships at Adweek and was most recently senior vp of content and news at DiGennaro Communications.
We’re pleased to have Bürgi join our team and look forward to his new and continued contributions to our editorial, events and awards offerings.
More in Media
Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer Jon Roberts on his plans for AI tech development in 2025.
OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. Here’s what both parties argued.
Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of elevating user experiences to deliver more impactful technology and campaigns. For instance, the Financial Times is a nominee […]