Mining for Gold in Online Video
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Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
July 25, 2024
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
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Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
July 24, 2024
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
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Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
July 22, 2024
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.