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Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.
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Nielsen announced the first of a few moves toward determining outcomes in media consumption, as the industry aims to get a better idea of what advertising actually works rather than just whether viewers saw the ads
Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
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Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.