for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The Internet has long looked to TV as a way forward. Despite the success digital has had, its status as a vehicle for large-scale brand efforts is still doubted after a decade. As New York hosts Internet Week just days after the upfronts, we turn our attention to this issue. Digiday editor in chief Brian Morrissey and content director Corey Kronengold dig into the issue and many more in a video show. The half hour show features a panel discussion with insights from Internet veteran and Goodmail CEO Peter Horan, Evolve Media CEO Brian Fitzgerald and Break Media evp of sales Andrew Budkofsky.
More in Media
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?