It’s Friday, so allow us to break down Digiday’s best reporting of the week in under a minute — just in time for happy hour:
Every second counts! The Financial Times is making the case that time-spent is more valuable than an impression. Thirteen brands — including Microsoft and BP — are on board, paying up only when readers spend five seconds or more with their ads.
Macy’s is getting millennial. The chain’s flagship New York store has dedicated an entire floor (the basement, acutally) to lure the coveted demographic, complete with an Instagram selfie wall and 3-D printers.
Sharing is caring? Publishers want ad sharing back on Snapchat. No one knows exactly why it was turned off — Snapchat isn’t chatting — but so far there’s been no rioting over the fact that Taco Bell’s latest snap isn’t shareable.
Speaking of not seeing ads, ad blockers are on the rise, but if you’re using them, watch out: You’re the new, hot, tech-savvy target segment brands and publishers are looking to get in front of. In other words: You’re spammed if you do, spammed if you don’t.
Video produced by Hannah Yi.
-
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
-
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
-
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
-
Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.
