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Digiday+ Deep Dive podcast: Platforms will prevail in the aftermath of GDPR

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors will discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.

This week, Digiday’s Lucia Moses joins editor-in-chief Brian Morrissey to discuss the dreaded GDPR day, Google’s last-minute approach to the regulation and why it will ultimately play into the hands of platforms.

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Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable. 

Despite the hype, publishers aren’t prioritizing GEO

Even though referral traffic is drying up, most publishers are skeptical of the hype around generative search optimization.