CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Digiday+ Deep Dive podcast: Publishers play it safe with new investments in video

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. 

This week, Digiday senior reporter Sahil Patel joins Digiday+ managing director Jack Marshall to discuss how digital publishers are turning to outside partners to refocus their video strategies. They talk about why this is a more sensible option for publishers, how recent the deals of Axios and Buzzfeed bring video directly to the viewer, and the possibility of companies such as Vox becoming full-fledged entertainment studios.

Push play below to get started:

https://digiday.com/?p=298660

More in Media

Digiday+ Research: Publishers pull back their dependence on digital revenue

After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

LinkedIn makes it easier for creators to track performance across platforms

Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?