10 spots left to join us for the Digiday Publishing Summit
Join us Sept. 14-16 in Miami to connect with top publishing leaders
The definitive Digiday guide to what’s in and out at Dmexco this year
• September 13, 2017 •
The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media
Media Briefing: Ads for AI agents have a measurement problem
August 20, 2026
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.
The winners and losers of YouTube’s view count and monetization overhaul
August 20, 2026
YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?
As AI automates everything, The Atlantic is building games by hand
August 19, 2026
The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.