The definitive Digiday guide to what’s in and out at Dmexco this year

The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media

Why brands like Gap Inc. and Staples are inviting their employees to be creators

Companies are scrambling for creators. Turns out they already employ them.

GIF of a robot reading a newspaper, symbolizing deep learning’s role in analyzing data and transforming advertising strategies

Media Briefing: The case for and against markdown for AI bots

Markdown is becoming publishers’ latest AI optimization tactic, raising questions about the scraping tradeoff.

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.