The definitive Digiday guide to what’s in and out at Dmexco this year

The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server

What publishers once filed under someday now has a deadline, and Apple set it.

Media Briefing: As AI search shifts referrals, publishers revisit registration walls 

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.