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The definitive Digiday guide to what’s in and out at Dmexco this year

The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

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‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions

This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history. 

Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts

Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.

Marketers move to bring transparency to creator and influencer fees

What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.