The definitive Digiday guide to what’s in and out at Dmexco this year
• September 13, 2017 •
The digital marketing industry’s tentpole global event Dmexco kicks off today (Sept. 13) in Cologne, Germany. Much has changed in the world of ad tech, publishing and marketing in the last 12 months. Here’s what’s in and out this year.

More in Media
The case for and against publishers buying paid traffic
June 3, 2026
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
June 2, 2026
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.
Rising gas prices may push more household spending toward Amazon
June 2, 2026
The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.