Most Daily Mail mobile visitors don’t want a mobile-friendly experience
If it ain’t broke, don’t fix it. That’s been the philosophy of Daily Mail, which flouted convention when it took its desktop homepage to the mobile Web. The result: a pinch-and-zoom heavy browsing experience more at home on publishers’ sites circa 2008, not 2015.
But in recent months, Daily Mail has softened its position. Now, readers who visit the site on mobile are offered the option to land on the site’s “classic” homepage or on its “mobile news” and “mobile showbiz” pages, which are optimized for mobile screens. Daily Mail got 48 million unique visitors in September, 64 percent of whom visit the site solely on mobile devices, according to comScore.
Daily Mail executives were not available to comment, but a company rep said the idea was to “give readers choice about how they wanted to experience the site.”
Turns out, Daily Mail readers aren’t keen on change. Around 75 percent of mobile readers still opt to browse the site’s desktop homepage, while 18 percent head to the news page. The rest opt for the celebrity news page.
Daily Mail also bucks industry trends in that over half of its visitors in the U.K. and around 40 percent in the U.S. still visit its homepage directly. The homepage might be dead for most publishers, but it’s not dead at Daily Mail.
Although those numbers might confound designers who espouse the wonders of responsive design, they show that when it comes to design, there’s no one size-fits-all strategy. The likes of The Drudge Report and Craigslist may not be easy on the eyes, but they’ve still managed to become two of the biggest sites on the Web.
“Mail Online’s homepage is a key part of its heritage and identity. Our users love it,” Hannah Buitekant, Mail Online’s mobile director, told Digiday in March.
Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounceback.
How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.