Most Daily Mail mobile visitors don’t want a mobile-friendly experience
If it ain’t broke, don’t fix it. That’s been the philosophy of Daily Mail, which flouted convention when it took its desktop homepage to the mobile Web. The result: a pinch-and-zoom heavy browsing experience more at home on publishers’ sites circa 2008, not 2015.
But in recent months, Daily Mail has softened its position. Now, readers who visit the site on mobile are offered the option to land on the site’s “classic” homepage or on its “mobile news” and “mobile showbiz” pages, which are optimized for mobile screens. Daily Mail got 48 million unique visitors in September, 64 percent of whom visit the site solely on mobile devices, according to comScore.
Daily Mail executives were not available to comment, but a company rep said the idea was to “give readers choice about how they wanted to experience the site.”
Turns out, Daily Mail readers aren’t keen on change. Around 75 percent of mobile readers still opt to browse the site’s desktop homepage, while 18 percent head to the news page. The rest opt for the celebrity news page.
Daily Mail also bucks industry trends in that over half of its visitors in the U.K. and around 40 percent in the U.S. still visit its homepage directly. The homepage might be dead for most publishers, but it’s not dead at Daily Mail.
Although those numbers might confound designers who espouse the wonders of responsive design, they show that when it comes to design, there’s no one size-fits-all strategy. The likes of The Drudge Report and Craigslist may not be easy on the eyes, but they’ve still managed to become two of the biggest sites on the Web.
“Mail Online’s homepage is a key part of its heritage and identity. Our users love it,” Hannah Buitekant, Mail Online’s mobile director, told Digiday in March.
Creator platforms emerge as a front in misinformation battles
As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age.
L’Oréal eyes at-home tech market to accelerate its DTC plan
L’Oréal will launch two at-home beauty technologies in 2021. Normally, the tech incubator team launches one product a year.
‘Convince the gatekeepers’: How The Week Jr. is growing its U.S. subscriber base
Thanks to one of the most intense news cycles on record, The Week Jr. grew by telling stories in a manner that parents can't do on their own.
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
“Covid was a huge catalyst”: Brands look to maintain improvements in returns process
A report by PwC found that 53% of consumers said return policies impacted where they choose to shop.
With many employees wary, company leaders prepare their return-to-office coronavirus vaccine policies
Employee skepticism around vaccines remains, despite reassurances by company leaders that they will offer a safe workplace.